Article: Personal branding

Düsseldorf, February 16, 2023

If you don't communicate, you don't take place. This is a basic principle of the attention economy that has emerged in the 21st century with the increasing popularity of social media. For managers and employees, owners and shareholders of companies, the question is whether and how they position themselves in this eco-system of LinkedIn or Xing, Facebook or Instagram, YouTube or TikTok.

Birte Farin, Managing Director of .b one, a subsidiary of the brandcom Group, explains in this article why "personal branding" is becoming increasingly important and how an authentic image of one's own abilities, interests and values can be conveyed.